Privacy Policy


Aperio Beauty respects your privacy. The Privacy Policy here explains our practices relating to collection, use and disclosure of information that you may provide to Aperio Beauty, including through Aperio Beauty’s Website. Before you submit any personal information to Aperio Beauty through Aperio Beauty’s Website or otherwise, please thoroughly review this Privacy Policy, and contact us if you have any questions.

Please also visit our Terms and Conditions section that explains other terms governing the use of our website.


Please note that this Privacy Policy governs information provided to Aperio Genetics LLC (“Aperio Beauty”) and communications from Aperio Beauty, including information you provide to us on our website at (“Aperio Beauty’s Website”). Your use of Aperio Beauty’s Website constitutes your acceptance of this Privacy Policy and your consent to the practices it describes.

Aperio Beauty will not sell or rent your personal information to anyone, for any reason, at any time. Aperio Beauty uses and discloses your personal information only as follows:

To analyze site usage and improve the service;

To fulfill your requests and orders for certain products and services;

For market research, project planning, troubleshooting problems, detecting and protecting against error, fraud or other criminal activity;

To third-party contractors that provide services to Aperio Beauty and are bound by these same privacy restrictions;

To enforce Aperio Beauty’s Terms and Conditions; and

As otherwise set forth in this Privacy and Security Policy.

We do not intentionally collect personally identifiable information from children under the age of thirteen. If we become aware that we have collected personally identifiable information from a user of Aperio Beauty’s Website who is under the age of thirteen, we will remove that child’s personal information from our files.


When you visit Aperio Beauty’s Website, with the help of our third party authorized agents, we collect certain anonymous information about your visit. For example, we may monitor statistics such as the number of people that visit our site, peak hours of visits, which page(s) are visited on our site, from which domain our visitors come (e.g.,,, etc.), and which browsers people use to visit our site (e.g., Firefox, Microsoft Internet Explorer, etc.), broad geographical information, site-navigation pattern, etc.

We, like many websites, use cookie technology throughout our side. By placing a “cookie” on your computer’s hard drive we can recognize you as a new or return user and personalize your experience. A cookie is a piece of data stored on your computer’s hard drive that enables us to track and target your shopping experience and order as you shop on our site. For example, cookies are used to save your Cart information so you can browse from page to page without losing that information. If you reject our cookies, you may still use Aperio Beauty’s Website, but you may be limited in some of the features. Cookies do not contain personally identifiable information.

Furthermore, our computer servers automatically record information that your browser sends whenever you visit a website. These server logs may include information such as the date and time of your access to Aperio Beauty’s Website, the length of time of your visit, the portions of Aperio Beauty’s Website accessed, the number of times you visit and purchase from Aperio Beauty’s Website, the IP address assigned to your computer, the type of browser used by your computer, the domain from which your connection to Aperio Beauty’s Website originates, external site shopping habits, web-browsing activity and one or more cookies that may uniquely identify your computer.

We assign you a unique internal identifier to help keep track of your future visits. We use this information to gather aggregate demographic information about our visitors, and we use it to personalize the information you see on Aperio Beauty’s Website and the e-mails you receive from us (should you grant us permission to send e-mails to you). We keep this information for our internal use; we do not share it with others. This information is in no way tied to your personal information, including your e-mail address.

Aperio Beauty may also use non-personal identifiable information for internal business and marketing purposes and to help administer and improve Aperio Beauty’s Website for your shopping experience. We may use the information you provide in aggregate form for internal business purposes to analyze trends and site traffic patterns.

When you visit Aperio Beauty’s Website or view one of our emails, we will use pixel tags or “clear” gifs to track links and/or similar technology to note some of the pages you visit on our website and to personalize your experience. We also use pixel tags to determine what types of email your browser supports. We may use the information collected through pixel tag, tracking links, and similar technology in combination with your personally identifiable information.


“Personally identifiable information” is any information about you as an individual, such as your name, address, telephone number, credit card number, birth date, or email.

We collect personally identifiable information from you when you communicate with us via email, Aperio Beauty’s Website, telephone or in writing, when you place an order or fill out a registration form or request a sample DNA report from us, when you post a review, when you create an account, when you subscribe to our newsletter, or when you participate in a contest, sweepstakes, survey or other promotion. When you place an order through Aperio Beauty’s Website, we require that you provide your name, email, shipping/billing address, phone number, credit card number and its expiration date in order to process and track your order. We may also maintain a record of your product purchases. Whether or not you provide your personally identifiable information to us is completely up to you, but if you choose not to provide the information we request, you may be unable to use some of our services.

We collect this information to serve you better and to provide you with a customized experience while using Aperio Beauty’s Website for browsing and shopping. We may use your personally identifiable information to: fulfill a request from you, such as to receive promotional emails, fulfill and deliver your orders, respond to your comments or questions, contact you if necessary while processing an order, and generate web analytics to compile user data for marketing purposes.

We may also combine the personally identifiable information that you provide to us with other personal information about you (such as demographic and past purchase information) from our records and from other sources for future marketing initiatives and to help us improve Aperio Beauty’s Website presentation and your overall shopping experience. We do not ever rent or sell your email address with these organizations or with other third parties for marketing purposes.

Aperio Beauty may also share your personally identifiable information with third parties that perform services for us, such as our affiliates, advertisers, partners, potential business partners, and other unaffiliated entities, but only for the purposes of their performing such services for us. These companies and individuals are hired to perform functions on our behalf, such as fulfilling and processing orders, processing credit card payments, performing data and marketing analysis, fulfillment to process orders, and providing customer support. While such third parties may be provided with access to personally identifiable information needed to perform their function, they may not use or disclose such data for any other purpose. Additionally, Aperio Beauty contractually obligates our service providers to maintain all the information collected for us in strict confidence.

For fraud protection and compliance with applicable law, we may disclose any information, including personally identifiable information, that we deem necessary. In the event another company buys the assets or ownership interests in Aperio Beauty, your personally identifiable information may then belong to that other company, subject to the terms and conditions under which you provided it.


From time to time, Aperio Beauty may offer you the opportunity to participate in contests, giveaways and other promotions. Any information submitted in connection with such activities will be treated in accordance with this Privacy and Security Policy, except as specifically set forth in the rules for those contests, giveaways or promotions. From time to time, Aperio Beauty may also ask you to participate in surveys designed to help Aperio Beauty improve Aperio Beauty’s Website. Any personal information provided to Aperio Beauty in connection with any survey will be used only in relation to that survey and as elsewhere set forth in this Policy.


Security for Aperio Beauty’s Website is in accordance with industry standards to protect the security of your personal information both online and offline. Personally identifiable information is stored on computer servers in a controlled environment that is reasonably protected from unauthorized misuse or disclosure. We use available technology and other techniques to implement systems like firewalls, and/or encryption to secure marketing data transfers.

Orders placed on Aperio Beauty’s Website are encrypted using Secure Socket Layer (SSL) technology, an industry standard that is used by vendors to ensure the security of online business.

If you have any questions about security on our website, please email [email protected].


Aperio Beauty reserves the right to change the content of this Privacy Policy from time to time, and such changes will become effective immediately. We will always post our most current Privacy Policy at Aperio Beauty’s Website, and we suggest that you periodically consult it, or contact us at [email protected] should you have any concerns.


Aperio Beauty may anonymously track your browsing activity for advertising and data collection purposes. Aperio Beauty and third-party vendors use first-party cookies or other first-party identifiers. Users can opt-out of the Google Analytics Advertising Features you use, including through Ads Settings, Ad Settings for mobile apps, or any other available means at this page.

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